2019 -2020American Heritage Railways
Head of Marketing & Sales
Coordinate with GM’s of 6 subsidiaries to build a marketing strategy and B2B sales for a Premier Heritage Railways company and the Polar Express global brand. Lead team of 14 in the implementation of marketing strategy, optimizing performance, managing brand health, and introducing multi-channel performance marketing efforts to optimize across key KPI’s.
2018 - 2019Microsoft
Marketing Project Manager
Introduced a Social Media Creative Design team to leverage the Agile design process for delivering 50+ assets each month to support social marketing campaigns for Microsoft applications. Interface and liaise with Business and Marketing teams to foster buy-in and to ensure alignment of actions.
Sr. Marketing Manager
Influenced Amazon wide social marketing efforts by designing and implementing A/B performance campaigns across Facebook, Instagram, Twitter, Pinterest, etc. to fully optimize ad performance to increase sales through personalized ads.
2015 - 2016Amazon
Sr. Global Program Manager
Owned and launched the Global Careers website, establishing global programs and leading teams to manage projects to increase traffic. Built processes to support global teams, onboarding, self-service content management, and training.
2013 - 2015Amazon
Led employment marketing campaigns, trained recruiters, supported the launch of the global employment brand campaign, and orchestrated the launch of Amazon’s global careers website (Amazon.jobs).
2011-2013Schomp Automotive Group
Helped found an in-house advertising agency, routing money back into the company. Maintained 5 web properties, social media pages, social ads, and content. Implemented and established industry-leading benchmark KPI’s.
Supported an adventure touring motorcycle start-up with product photography and design for the website launch.
Worked with an award-winning producer/ director to produce content related to the organization's cultural and environmental mission. Managed CMS, website copywriter, blog, graphic design, and video content.
2007-2008Fort Lewis College
Visiting Adjunct Professor
Served as a mentor, lecturer, and technical instructor for undergrad film production courses taught for third and fourth year communications students.